At Extraordinary Adventures, we say that we plan "Culturally authentic, locally immersive European travel for the curious, middle-aged explorer - alone or with friends, but always on their terms." But, what does that mean? In this and the next few blog posts, we're going to explore what that means and how that creates an extraordinary adventure for YOU!

Let's begin at the beginning, shall we? What do we mean by "Culturally Authentic?" To understand that, we need to break that phrase down further.

What is "culture?"

• the arts and other manifestations of human intellectual achievement regarded collectively
• the customs, arts, social institutions, and achievements of a particular nation, people, or other social group

I like both definitions, but the second is more easily applied in the context of travel.

Even if the human species is genetically the same, the expression of those genes is influenced by our parents, our schooling, our community, the ambitions we strive after, and even the weather and the landscape we're surrounded by growing up. Clearly, those are not the same everywhere on our planet.

The Italians differ from Germans who differ from the English who all differ from Americans, and so on. We're not raised the same, our schools are not the same, and our communities vary. We may grow up in frigid climates or more temperate ones. We may live by rivers and valleys or bogs and crags. If you scratch the surface of some countries, you'll find a Nordic past. While in others, you'll find a Roman one.

Those influences play a huge role in the things we desire to achieve. Those achievements, combined with the achievements of others, collectively become our culture. Moreover, that which we seek for entertainment varies and together that, too, helps make up our culture. After all, it's only half an adventure to explore the great histories of nations. You must also enjoy the modern ways the people eat, drink, sing, dance, love, and play.

To us, the cultural differences are a big part of what makes traveling to foreign lands so extraordinary. We work very hard to not place you in American-style hotels. We seek out quintessential experiences so you'll come home feeling like you traveled to an extraordinary land. Do you really want to go to Italy and hit up the nearest Starbucks? No knock on Starbucks, but YOU'RE IN ITALY!!! Go to the small cafes that locals go to. Drink the local flavors and strike up a conversation with an Italian. Meet the owner and appreciate that you're given back to the local community. (More on that in the next part.)

If you want the McDonald's/Starbucks/Holiday Inn experience, we may not be the best travel agency for you. We would never presume to tell you what to enjoy or how to travel, but that's not our niche. We focus instead on the Irish pub, the Austrian Biergarten, and the English B&B. If you want to experience authentic culture, that's how you do it.

It's not all just stuffy museums. It's those, but it's also city parks, nightclubs, street food, and climbing the steep hills to explore ancient castles. (You'll get a little exercise in so you'll be able to eat and drink more!) It's about people, not just things and places. European architecture is incredible, but a chat with an old Scot is enchanting! The Louvre has breathtaking art, but yelling "Prost!" at the Oktoberfest in Deutschland will be a cherished memory for life!

A bit of advice: when you go to Europe, don't bring America with you. Open yourself to the new and different. Don't say, "But, that's not how we do it in America." Try it their way! They've been doing it far longer than we have, and they've made it work. More than that, they've made it extraordinary!

I hope the idea of "culturally authentic" is as appealing to you as it is to us. If so, then we're the right travel agency for you, and we'd feel privileged to plan your next extraordinary adventure!

Next week, we'll explore "locally immersive."  Stay tuned...

​This week's "Travel Tip," is to look for restaurants with handwritten menus that only have a few selections and are written in the native language of the country you're visiting. That is if you want to find the most authentic dining places. If not, stay with the touristy places. I'm sure they'll be fine, too. NOT!

Here's why:

1. The menu is small because they prepare only enough to be able to sell out - no leftovers for the next day.
2. The menu is handwritten because they prepare only what is fresh in the market that day.
3. The menu is in the native language because they're targeting local, repeat customers rather than tourists.

Interest in travel to Europe is up 29 percent this year over last, according to internal data from Squaremouth, a travel insurance comparison website. Lucky for you, Europe is our thing!

Breaking it down by demographic:

• Spain has seen the highest increase - 54 percent - in Gen Z travelers.
• The Netherlands is popular with Millennials, posting a 94 percent increase.
• Switzerland and Germany have the highest increase in Gen X travelers - 54 percent and 22 percent, respectively.
• Greece is showing a 40 percent increase in Baby Boomer travelers.

The Most Popular European Destinations By Year-Over-Year Growth?

1. Italy
2. France
3. UK
4. Spain
5. Germany
6. Ireland
7. Greece
8. Portugal
9. Netherlands
10. Switzerland

So, where will YOUR travels take you!? Mykonos perhaps? Let me help get you there! Contact me today!

The Amalfi Coast, a UNESCO World Heritage Site, is a stretch of coastline on the northern coast of the Salerno Gulf on the Tyrrhenian Sea, located in the Province of Salerno of southern Italy. It's a popular tourist destination for the region and Italy as a whole, attracting thousands of tourists annually. Have you been? Would you love to travel to Amalfi and vacation along the coast? Let's chat. No sales pitch. No pressure. Just a chance to see if we're a good match for each other. Call me today! (352) 536-1581 Or contact me.